Administrator, Platform App Builder, Sales Cloud, Service Cloud & more
Official certification pageSalesforce is the world's #1 CRM platform, used by over 150,000 organizations worldwide. Its certification program spans administration, development, architecture, and AI — covering every layer of the Salesforce ecosystem from core platform configuration to building autonomous AI agents with Agentforce. With Salesforce running sales, service, and marketing operations at most large enterprises, certified professionals are in demand across industries.
Salesforce certifications are among the most in-demand business application credentials in the market. Salesforce Administrator and Developer certifications appear in a large share of CRM-related job postings, and salaries for certified Salesforce professionals consistently rank in the upper tier for business application roles. The ecosystem's rapid AI expansion — particularly Agentforce — is creating new demand for certified professionals at the intersection of CRM and AI.
Salesforce runs one of the largest vendor certification programs in tech, with dozens of credentials organized into admin, developer, consultant, marketer, designer, and architect tracks on Trailhead. The catalog was reshaped in 2025: Salesforce renamed 35-plus certifications effective July 21, 2025, so Salesforce Certified Administrator is now Platform Administrator, Advanced Administrator is Platform Administrator II, and the entry-level Associate credential is Platform Foundations. The other big shift is AI, with the Agentforce Specialist (AI-201) credential and Agentforce content now written into the core admin exam itself.
The typical order runs Platform Foundations ($75, never expires, no maintenance) into Platform Administrator, then a fork: Platform Administrator II and Business Analyst for admins, Platform App Builder and Platform Developer for builders, or an Agentforce consultant credential (Sales or Service) and other cloud consultant credentials once you know your specialty. Core exams cost $200 with a $100 retake, architect domain exams run $400 with a $200 retake, the Certified Technical Architect evaluation is $1,500, and the review board is $4,500. Renewal is where Salesforce differs from most providers: instead of paid recertification exams, you complete one free maintenance module per certification per year on Trailhead, tied to the Spring, Summer, and Winter release cycles, and the credential expires if you skip it.
CertCompanion carries 13 Salesforce practice banks spanning the main tracks: Platform Administrator and Platform Administrator II (Plat-Admn-301) for admins, Platform App Builder and Platform Developer (Plat-Dev-201) for builders, Agentforce Specialist (AI-201) for the AI track, Business Analyst (BA-201), Agentforce Sales Consultant (Sales-Con-201), Agentforce Service Consultant (Service-Con-201), Experience Cloud Consultant, and four Marketing Cloud banks including Marketing Cloud Engagement Specialist (MC-202). Every bank includes 30 free questions, so you can gauge difficulty before committing.
If you are testing in 2026, study from current material: the official Platform Administrator exam guide now aligns to the Summer '25 release and includes an Agentforce domain worth 8 percent of the exam. Data and Analytics Management is the heaviest domain at 17 percent, a signal that Salesforce expects admins to govern data quality for AI agents, not just manage users and page layouts.
Salesforce · Sales-Con-201
Validates expertise in designing and implementing Agentforce Sales solutions across the sales lifecycle, including practical application, implementation strategy, data management, and consulting practices.
Salesforce · Service-Con-201
Validates expertise in designing, implementing, and optimizing Agentforce Service solutions, including solution design, case management, interaction channels, knowledge, data, analytics, and the service console.
Salesforce · AI-201
Validates building, customizing, grounding, testing, deploying, governing, and optimizing Salesforce Agentforce agents and their development lifecycle.
Salesforce · BA-201
Validates the ability to understand business needs, capture requirements, and collaborate with stakeholders to develop Salesforce solutions that drive business improvements. Designed for professionals with at least 2 years of Business Analyst and Salesforce Platform experience.
Salesforce · EX-Con-101
Validates expertise in designing, implementing, and optimizing digital experiences on the Salesforce Experience Cloud platform for customers, partners, and employees. Covers Experience Cloud configuration, sharing and visibility, branding, user authentication, and administration.
Salesforce · MCAE-Con-201
Validates expertise in designing and implementing Marketing Cloud Account Engagement (Pardot) solutions that meet customer business requirements. Covers account configuration, lead management, automation, and reporting for scalable MCAE implementations.
Salesforce · MC-201
Validates hands-on design and implementation of B2B marketing workflows in Salesforce Marketing Cloud Account Engagement, formerly Pardot.
Salesforce · MCE-Con-201
Validates the ability to design and implement Marketing Cloud Engagement solutions, including multi-channel campaign architecture, integration, data modeling, and automation. Targets experienced consultants who gather business requirements and deliver customized Salesforce Marketing Cloud implementations.
Salesforce · MC-202
Validates expertise in designing, executing, and analyzing customer engagement campaigns with Salesforce Marketing Cloud, including email best practices, content, automation, subscriber data, and analytics.
Salesforce · SCA
Validates the skills and knowledge required to administer Salesforce applications, covering configuration, user management, data management, and automation across Sales, Service, and Collaboration Clouds. Designed for administrators with 6+ months of hands-on experience managing Salesforce.
Salesforce · Plat-Admn-301
Validates advanced Salesforce platform administration skills, including security, data quality, analytics, process automation, application configuration, collaboration, and change management.
Salesforce · App-Builder
Validates the skills and knowledge required to design, build, and implement custom applications using the declarative customization capabilities of the Salesforce Platform. Covers data modeling, business logic, process automation, user interface design, and app deployment.
Salesforce · Plat-Dev-201
Validates the ability to design, build, test, and deploy custom applications on the Salesforce Platform using Apex, Flow, Visualforce, and Lightning Web Components.