Microsoft • MB-910
Validates understanding of Dynamics 365 customer engagement apps including Customer Insights, Sales, Customer Service, Field Service, and core capabilities with Power Platform and Dataverse.
Questions
421
Duration
45 minutes
Passing Score
700/1000
Difficulty
FoundationalLast Updated
Jan 2025
The MB-910 exam validates foundational knowledge of Microsoft Dynamics 365 customer engagement applications, which are the CRM-focused solutions within the broader Dynamics 365 ecosystem. Candidates demonstrate understanding of how Dynamics 365 Customer Insights, Sales, Customer Service, and Field Service work individually and together to support business operations across marketing, sales, and service functions. The exam also covers how Microsoft Power Platform and Microsoft Dataverse underpin these customer engagement apps, as well as how Microsoft 365 Copilot AI capabilities are integrated throughout each application.
Note: This exam was retired on December 31, 2025. The associated certification, Microsoft Certified: Dynamics 365 Fundamentals (CRM), has also been retired. Candidates who completed the exam before retirement retain their credential. Microsoft has indicated that new fundamentals certifications focusing on AI and Microsoft 365 capabilities are being introduced as part of an ongoing certification portfolio refresh.
This exam was designed for individuals at the beginning of their journey with Dynamics 365 customer engagement solutions, regardless of technical background. Target candidates include IT professionals who work alongside Dynamics 365 deployments and want to demonstrate foundational understanding, business stakeholders such as sales managers, customer service leads, and marketing professionals who use or evaluate these tools, and developers seeking to ground their technical work in business context. Students, recent graduates, and career-changers exploring the Microsoft business applications ecosystem were also well-suited for this credential.
The certification is classified at the Beginner level and maps to business owner and business analyst roles. It is not a prerequisite for any role-based or specialty Dynamics 365 certifications, but was commonly used as a stepping stone toward exams such as MB-210 (Dynamics 365 Sales), MB-230 (Dynamics 365 Customer Service), or MB-240 (Dynamics 365 Field Service).
There are no formal prerequisites for this exam. Microsoft does not require prior Dynamics 365 experience or any other certification before attempting MB-910. However, candidates benefit from a general familiarity with IT concepts and basic business operations, particularly in sales, marketing, and customer service functions.
Recommended preparation includes completing the free self-paced learning paths available on Microsoft Learn, which cover each Dynamics 365 customer engagement application in sequence. Familiarity with general CRM concepts—such as leads, opportunities, cases, and work orders—provides a useful foundation. No hands-on system administration experience is required, as the exam focuses on conceptual understanding and feature awareness rather than technical configuration.
The MB-910 exam has a time limit of 45 minutes and is delivered as a proctored assessment through Pearson VUE, available either online with remote proctoring or at an authorized testing center. The exam may include interactive components in addition to standard multiple-choice and scenario-based question types. Microsoft does not publicly disclose the exact number of questions, but Fundamentals-level exams in this series typically contain 40–60 questions.
A passing score of 700 out of 1000 is required. The scoring scale is not linear—performance on harder questions contributes more to the final score than easier ones. Candidates who fail may retake the exam after 24 hours; subsequent retakes require progressively longer waiting periods. The exam is available in English, Portuguese (Brazil), Russian, Arabic (Saudi Arabia), Chinese (Traditional), and Italian. Candidates taking a non-English version may request an additional 30 minutes to complete the exam.
Earning the Microsoft Certified: Dynamics 365 Fundamentals (CRM) credential demonstrated a baseline proficiency in Microsoft's customer engagement platform, which is widely deployed across industries including retail, financial services, healthcare, and professional services. The certification served as a credible entry point for professionals moving into CRM administration, business analysis, pre-sales consulting, or Dynamics 365 implementation roles. It complemented role-based certifications such as Dynamics 365 Sales Functional Consultant Associate (MB-210) or Customer Service Functional Consultant Associate (MB-230), which command higher salaries and deeper specialization.
However, because this exam was retired on December 31, 2025, new candidates can no longer earn it. Microsoft has announced a certification portfolio refresh with new fundamentals credentials focused on AI and Microsoft 365 Copilot capabilities. Professionals previously targeting MB-910 should monitor Microsoft's certification announcements for successor credentials that align with the evolving Dynamics 365 and AI ecosystem.
5 sample questions with correct answers and explanations. Start a practice session to test yourself across all 421 questions.
1. Fabrikam Ltd uses Dynamics 365 Sales and wants to forecast sales based on pipeline data. Which feature analyzes opportunities and provides predictive insights?
Explanation
Sales Insights analyzes sales data, including opportunities, for predictive forecasting and insights. Sales Pipeline tracks deals manually. Relationship Analytics focuses on customer relationships. Predictive Lead Scoring ranks leads, not forecasts overall sales.
2. Fabrikam Corp is implementing Dynamics 365 Customer Engagement apps for their sales and marketing teams. The company wants to ensure all customer data is securely stored and accessible across multiple apps like Sales, Marketing, and Customer Service. Which core component should they use to manage this data?
Explanation
Microsoft Dataverse is the core component that securely stores and manages data used by Dynamics 365 customer engagement apps, allowing seamless access across apps like Sales, Marketing, and Customer Service. Microsoft Power Platform is the broader platform that includes Dataverse but is not just for data management. Azure Active Directory handles identity and access, not data storage. Microsoft Teams is for communication and collaboration, not data management.
3. (Select two!) Adatum is managing a project with multiple geographies, requiring cost and revenue customization based on local markets. Which benefits of Dynamics 365 Project Operations allow this? (Select two!)
Multiple correct answersExplanation
Customizable resource-based costing and pricing models variations based on geography and markets. Accurate revenue recognition and financials support global standards and forecasts. Team collaboration is for cross-functional teams. Maximize resource utilization distributes workloads. Embedded Microsoft Project is for dashboards. Intelligent scheduling anticipates needs.
4. Contoso Ltd. is using Dynamics 365 Marketing to track interactions on their website. They need to create a landing page where visitors can register for a webinar and the system captures their details automatically. Which tool should they use to build this page?
Explanation
Marketing Pages in Dynamics 365 Marketing enable creation of web pages with forms to collect information like registrations, storing data directly in the system. Email Designer is for crafting emails, Marketing Content Library stores assets like images, and Segment Designer groups contacts but does not build pages.
5. Urban Outfitters uses Dynamics 365 Customer Service for case management. A customer reports an issue via email, and the case is created with a timeline of activities. Which element allows tracking of all interactions and resolutions for the case?
Explanation
The Timeline in Dynamics 365 logs all activities, phone calls, emails, and resolutions for a case, providing a chronological history for agents. Queues manage case assignment. Entitlements track support limits. Routing directs cases to agents.
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